Reach new listeners with #sponsored
Whether you’re a grass-roots emerging artist or established name, find out how we can help connect your sound with electronic music fans across UK, US and other key markets.Oliver Heldens, Saturday 8pm
Right here, right now. Be heard where it matters most
We don’t rely on a DAB or FM presence to reach our audience.
Most of our audience don’t even own a radio.
Instead we connect with electronic music fans and creators using social and smart technologies.
What we do:
Our Focus
Less chat + less ads = more tunes
No ads during our specalist evening shows and capped ads during daytime with no chit-chat. Our audience don’t care about the latest celeb news.Relevant, cutting edge dance music
Content from the biggest aritsts in the industry, supported by our residency DJs + the best tunes in the daytime. We are the go-to destination for non-stop house.Broadcast where we need to be
We don’t rely on FM or DAB. Most of our audience don’t even own a radio. We are relevant and future of dance music radio using smart and social technologies to connect.Increase your reach with direct access to our audience
Our audience is predominantly based in the UK, US, and Europe, with our data confirming an outline demographic of 18-44. As a specialist music station, we’re the perfect channel to promote your label, remix or upcoming release.Defected, Friday 7pm
A roster of the biggest industry talent
The Electric Residency
With a rotation of 20+ DJs from across the house music spectrum, they are a master of their sound and represent their local area and scene in a track-packed monthly mix! We are the only station to mix big name and grass-roots talent in peak-time slots.
A space for talent to grow
We setup our platform to nuture and develop grass-root talent from across the UK and beyond
How can I get my music on Electric?
Whether you’re a new artist or established name, we have a range of channels available to submit your release and get your sound on-air.
Submissions are reviewed across 3 channels:
Agency submissions
This route is primarily for established artists. We work with several major playlist agencies and partners to currate our A & B list, and submitting your music via this channel provides the best chance of getting your sound on-air.
Direct submissions
Again for established artists, we may from time to time permit direct submissions to our playlist team. This generally covers artists who have already featured on the station 3+ times in the last 12 months. If you're one of these artists, please contact our team to confirm your interest re: direct submissions (ideally ahead of release day), so we can make sure we get your track on air when required.
Direct submission artists can also apply for promotion services using the form below (such as coverage on our app, blog or social) but are not eligible for on-air promotion. This is only available via a #sponsored release.
Direct #sponsored
For all other artists, such as emerging talent, we offer the chance to promote your track via a #sponsored release. Find out more below.
For agency submissions, please submit your music via one of the following labels or promotion agents:
- Sony
- Warner
- Ultra
- Your Army
- Whoa!
- Power
- 1st Stop
- Hyperactive
- Upside
- Perfect Havoc
- Hysteria
- Insomniac
MK, Thursday 8pm
Alongside some of the best grass-roots talent, we have one of the biggest peak time line-ups of any independent UK broadcaster.
Our roster includes Defected, Tiesto, Oliver Heldens, Jamie Jones, Solardo, Armin Van Buuren, MK and many more.Direct #sponsored: how does it work?
As an emerging artist in a crowded market, we understand it can be hard to break-through and get your release heard.
Our new #sponsored packages provide artists the chance to promote their new release and access our audience, with 3 options to choose from:
- Basic
- £39, one-off fee.
- Includes social post and story with your release artwork and short write-up (on the post).
- Plus
- £69, one-off fee.
- Includes social post and story, plus:
- Featured write-up in our industry content blog, explaining your journey so far as an artist, a bit about the release, previous works and upcoming gigs etc.
- Premium
- £99, one-off fee.
- Includes social post and story + featured write up on our industry content blog, plus:
- 1000+ unique plays as the #sponsored track of the week. Similar to a sponsored story on IG/FB, we’ll promote your track on-air.
- To comply with UK law regarding pay-for-play, your release will be marked as #sponsored at all key interaction points.
The application process:
- Select a package: Basic / Plus / Premium
- Submit your information using the form below.
- Our team will review your release and confirm whether it’s eligible for a #sponsored feature. Tracks will still need to meet the same production and genre standards as those featured on our B-list.
- If approved, we’ll be in touch to confirm what promotion dates are available and book in your campaign.
#sponsored: submit your release for review by our playlist team
Questions?
Speak to our team
Email: partnerships@electricradio.co.uk
Tel: 02035 764 384
FAQs
Why promote your release on Electric?
With an audience of over 120k electronic music fans, we can provide direct access to potential listeners so that your release will be seen or heard where it matters most.
Who will see/hear my campaign?
Our audience is predominantly based in the UK, US and Europe with our social data confirming a demographic of 18-44 and a rough 70%/30% split of Male vs Female.
Where will my release be marked as #sponsored?
To comply with UK law regarding pay-for-play, your release will be marked as #sponsored at all key interaction points:
- Basic:
- The IG post footer.
- Plus:
- The blog post footer.
- Premium:
- On-air 'now playing' data across our website and app.
This follows a similar 'sponsored' format as seen on Facebook, Instagram and Spotify.
